An Overview of Search Engine Optimization For Business

As a small business owner, you have a problem. You want people to come to your website – after all, this is where they kind find out about your products and services and subsequently buy. But how do you get more traffic without paying thousands of dollars for pay-per-click ads or paying someone else to run your SEO campaign?

Search Engine Optimization (SEO) is often thought of as simply getting to the top of page one of Google. However, there are many websites that a prospective customer may visit when they are looking for your product/service.

Let’s take a look at some terms you will need to know:

Search engines are the predominant tool that you are used to hearing about. Search engine companies use thousands of computers that are using software called spiders (or also called robots) to grab Web pages and read the information on them. The exact science they use to rank the pages is known only to the search engine company. However, there are things you can do to help your rankings and we will be discussing strategies that will help you. The most poplar search engines are Google, AOL, Yahoo, MSN/Bing.
Search directories are a collection of information about Web sites instead of containing information about web pages. The most significant directory is owned by Yahoo and Open Directory Project. Directories don’t use spider software but rather they use the title of the site and description that were submitted by the developer of your site. These companies have staff members who examine the sites in the directory to make sure they are placed in the right category.
Non-spider indexes are smaller search engines that don’t use spider s