This is the perennial question and companies are struggling to get a solution. However the solution can surface only when you get rid of the unwanted and wrong practices deployed.
Let us discuss some of the probable obstacles that may be stopping technology companies from achieving the ROI they expect or to win over customers for a longer duration.
Having a right marketing and sales strategy is highly important and yet it is quite difficult to zero-in on the exact right one.
Most technology companies lag behind because they choose the wrong strategy which is not aligned with their marketing and business goals.
There are a lot of companies in the market who claim to be experts in generating b2b leads especially around technology companies. Having adopted a lot of technology tools themselves; these companies claim to understand technology and thus promise to generate a lot of leads but fail to do so. However; it is not enough to adopt technology tools alone to be able to bring business and quality leads for technology companies. It is important to know the market and also know how to cater to the specific target audiences, their needs and what a