The idea behind using Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.
You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.
Facebook has built in tools which can be used to build your business. These include:
– Social Ads
These tools can help you to build awareness of your brand through Facebook and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using Facebook.
You can learn how to take further advantage of these features by visiting the Facebook website business section.